Baselworld Trade Fair Report No1: Watch Tradition Updated
The race for smart watches intensified at Baselworld, the annual trade event for the watch and fine jewelry industry held in Basel, Switzerland. Whereas a year ago mostly luxury brands with a masculine look launched a smart watch, this year many brands, such as Fossil, Nixon, Michael Kors and Swarovski among others developed their version appealing to women as well. All models connected to a cell phone and featured fitness trackers and the like, characteristics one has come to expect. There is no doubt about it, the watch industry has entered the computer era and will expand on it in the future.
Where does this leave the traditional watch market? The general consensus was that despite the current uncertainties in Asian markets there would always be that luxury watch collector who appreciates design in the finest materials. In addition, the status watch appealing to the man who has everything remains a major opportunity with ever-new design complications and features in the body of the watch. We see leather bands outpacing traditional links for this customer, and this segment of the market is slated to remain strong.
7. M Watch
There is a secret sailor in everyone, and summertime brings him or her out. Nautical stripes in webbed bands tap into the trend for watches creating a carefree, casual accessory, an ideal spectator look on the wrist.
Small, graphic designs in subtly raised 3-d tactile patterns got started in the performance textile industry a few seasons ago. The look and feel of these fabrics has been extremely successful. Since then it has crossed over into other materials, such as leather, plastics and now onto watch faces as well.
A prevailing retro mood extended clearly into watches as well with elegant leather straps, classic round bevels., Roman numerals and other retro inspired numerals. These understated watches were timeless and will certainly have long-term appeal for gentlemen and ladies alike.